Nike’s slogan “Just Do It” is great for advertisement. I am a person who really like sports. So I always focus on sports brand. They have a lot of products to choose from that will attract every type of person. They have commercials with famous people going all the time. They have famous player such as LeBron and Kobe showing off their brand. Everyone wants to be like them that’s why the advertisement is successful. People like the new stuff and Nike produces something new every month. When people hear the name they should be interested. Nike is the world biggest sports brand and it has a lot of positive reputation. Nike’s products cover all sports like basketball, football, soccer, golf, tennis, etc. They make products for every type of person. Their advertisements are always persuading people to never give and to keep going. Nike also built the brand Jordan which is Michael Jordan’s brand. He has built the brand by himself by showing his brand off when he played in the NBA. Nike makes people feel important and interesting. This is one of the reason, why people like Nike. Nike brings people the positive attitude they need to be successful.